> For the complete documentation index, see [llms.txt](https://docs.salesmonk.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesmonk.ai/account-intelligence-and-scoring/account-scoring-philosophy.md).

# Account Scoring Philosophy

SalesMonk uses explicit, configurable scoring, not black-box AI scores.

This ensures:

* Transparency
* Trust
* Customization per client

***

### Fit Criteria

Fit criteria measure:

* Industry
* Company size
* Geography
* Firmographics

These are relatively static.

***

### Behavior Criteria

Behavior criteria measure:

* Website activity
* Page visits
* Engagement trends
* Signal changes

These are dynamic and recalculated regularly.

***

### Intent Trends

SalesMonk tracks:

* Intent level
* Intent direction (rising / falling)
* Rolling 30-day trends

This allows teams to:

* Prioritize timing
* Focus on momentum