Account Scoring Philosophy

SalesMonk uses explicit, configurable scoring, not black-box AI scores.

This ensures:

• Transparency

• Trust

• Customization per client

---

Fit Criteria

Fit criteria measure:

• Industry

• Company size

• Geography

• Firmographics

These are relatively static.

---

Behavior Criteria

Behavior criteria measure:

• Website activity

• Page visits

• Engagement trends

• Signal changes

These are dynamic and recalculated regularly.

---

Intent Trends

SalesMonk tracks:

• Intent level

• Intent direction (rising / falling)

• Rolling 30-day trends

This allows teams to:

• Prioritize timing

• Focus on momentum