> For the complete documentation index, see [llms.txt](https://docs.salesmonk.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesmonk.ai/core-concepts/overview/accounts.md).

# Accounts

<figure><img src="https://3225205723-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fp0xwiIzxYv8XOC8VVS7i%2Fuploads%2FdUz3t9SdYteiMKPOIQdt%2FScreenshot%202026-01-29%20at%208.06.00%E2%80%AFPM.png?alt=media&amp;token=772a9e92-cff7-46c9-9ce6-7a4d30f1caf9" alt=""><figcaption></figcaption></figure>

An Account represents a company.

Accounts are foundational in SalesMonk because:

* Most buying decisions are company-driven
* Intent is often visible before a specific person is known

Accounts can be created from:

* Website visitor identification
* CRM sync
* Outbound imports
* AI Search results

Each account aggregates:

* All associated leads
* Website activity across visitors
* Signals and scoring
* Inbound and outbound engagement