# Accounts

<figure><img src="/files/VUqOP3ISM2iSpTkXvLFd" alt=""><figcaption></figcaption></figure>

An Account represents a company.

Accounts are foundational in SalesMonk because:

* Most buying decisions are company-driven
* Intent is often visible before a specific person is known

Accounts can be created from:

* Website visitor identification
* CRM sync
* Outbound imports
* AI Search results

Each account aggregates:

* All associated leads
* Website activity across visitors
* Signals and scoring
* Inbound and outbound engagement


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