> For the complete documentation index, see [llms.txt](https://docs.salesmonk.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesmonk.ai/core-concepts/overview/leads.md).
# Leads
A Lead represents an individual person.
Leads can enter SalesMonk from multiple sources:
* Website visits (identified or anonymous)
* Chat conversations
* Form submissions
* Outbound prospecting
* CRM or CSV imports
Each lead maintains:
* Identity data (email, name, role when available)
* Activity history across all channels
* Campaign and sequence participation
* Conversation context (chat, email, calls)
Leads are always viewed in context of their account.
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