# Leads

<figure><img src="/files/ZdVjA3EVzrAVI1KqCNkU" alt=""><figcaption></figcaption></figure>

A Lead represents an individual person.

Leads can enter SalesMonk from multiple sources:

* Website visits (identified or anonymous)
* Chat conversations
* Form submissions
* Outbound prospecting
* CRM or CSV imports

Each lead maintains:

* Identity data (email, name, role when available)
* Activity history across all channels
* Campaign and sequence participation
* Conversation context (chat, email, calls)

Leads are always viewed in context of their account.


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