> For the complete documentation index, see [llms.txt](https://docs.salesmonk.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesmonk.ai/core-concepts/overview/leads.md).

# Leads

<figure><img src="https://3225205723-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fp0xwiIzxYv8XOC8VVS7i%2Fuploads%2Fjt2VYPiECZVpebhkJj8z%2FScreenshot%202026-01-29%20at%208.05.21%E2%80%AFPM.png?alt=media&amp;token=8fe9fc7c-46fe-4de6-8f38-65ee74024db5" alt=""><figcaption></figcaption></figure>

A Lead represents an individual person.

Leads can enter SalesMonk from multiple sources:

* Website visits (identified or anonymous)
* Chat conversations
* Form submissions
* Outbound prospecting
* CRM or CSV imports

Each lead maintains:

* Identity data (email, name, role when available)
* Activity history across all channels
* Campaign and sequence participation
* Conversation context (chat, email, calls)

Leads are always viewed in context of their account.