> For the complete documentation index, see [llms.txt](https://docs.salesmonk.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesmonk.ai/core-concepts/overview/plays.md).

# Plays

<figure><img src="https://3225205723-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fp0xwiIzxYv8XOC8VVS7i%2Fuploads%2FUBrDOiKzfHVN4ocK2T4Q%2FScreenshot%202026-01-29%20at%208.07.52%E2%80%AFPM.png?alt=media&amp;token=145a8d9b-14df-4546-9b8b-e40cc7a99cdd" alt=""><figcaption></figcaption></figure>

A Play is an automation that defines what action should occur when certain conditions are met.

Plays are typically:

* Triggered by segment membership
* Executed automatically

Examples:

* Add high-intent accounts to a campaign
* Prospect decision-makers from visiting companies
* Trigger a voice callback after form fill
* Sync data to external tools

Plays are how SalesMonk operationalizes intent.