# Plays

<figure><img src="/files/w2UhIFjNt8TRTUxCl4xv" alt=""><figcaption></figcaption></figure>

A Play is an automation that defines what action should occur when certain conditions are met.

Plays are typically:

* Triggered by segment membership
* Executed automatically

Examples:

* Add high-intent accounts to a campaign
* Prospect decision-makers from visiting companies
* Trigger a voice callback after form fill
* Sync data to external tools

Plays are how SalesMonk operationalizes intent.


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