# Signals

<figure><img src="/files/89v52mleinQ3cLWOrx0C" alt=""><figcaption></figcaption></figure>

Signals are explicit indicators of relevance or buying intent,\
They also feed segmentation, scoring, and automation.

SalesMonk supports:

* Built-in signals (traffic, hiring, funding, etc.)
* Custom AI signals generated from public web data

Signals can be:

* Boolean (true/false)
* Numeric (counts, scores)
* Textual (research-based)

\
How These Concepts Connect at a system level:

* Accounts contain Leads
* Leads and Accounts generate Activities
* Signals enrich Accounts
* Segments group Leads or Accounts
* Plays act on Segments
* Campaigns execute outreach
* Meetings close the GTM loop

This shared model allows inbound and outbound to function as one system.<br>


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