Signals

Signals are explicit indicators of relevance or buying intent, They also feed segmentation, scoring, and automation.

SalesMonk supports:

• Built-in signals (traffic, hiring, funding, etc.)

• Custom AI signals generated from public web data

Signals can be:

• Boolean (true/false)

• Numeric (counts, scores)

• Textual (research-based)

How These Concepts Connect at a system level:

• Accounts contain Leads

• Leads and Accounts generate Activities

• Signals enrich Accounts

• Segments group Leads or Accounts

• Plays act on Segments

• Campaigns execute outreach

• Meetings close the GTM loop

This shared model allows inbound and outbound to function as one system.