# Inbound Analytics

<figure><img src="https://3225205723-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fp0xwiIzxYv8XOC8VVS7i%2Fuploads%2FtYoMzzwsJst43ywoGmt5%2FScreenshot%202026-01-29%20at%208.13.30%E2%80%AFPM.png?alt=media&#x26;token=c4f8df22-bbb4-4fa3-8659-7d0d790e6942" alt=""><figcaption></figcaption></figure>

Inbound analytics focus on outcomes:

* Meetings booked
* Pipeline generated
* Bot vs human conversations
* Meetings per 1,000 visitors
* Performance by flow and segment

Metrics are normalized to account for traffic fluctuations.


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