> For the complete documentation index, see [llms.txt](https://docs.salesmonk.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesmonk.ai/inbound-suite/visitor-identification.md). # Visitor Identification De-anonymization Waterfall
#### 1. First-Party Identification This includes: * Chat-provided emails * Form submissions * CRM cookies This level provides highest confidence. *** #### 2. Contact-Level De-anonymization (Primarily US) SalesMonk integrates with contact-level providers that: * Match visitors using shared identity networks * Identify exact individuals when possible This allows SalesMonk to say: “This specific person is on your site right now.” *** #### 3. IP-Based Company Identification (Global) For visitors where individual identity is unavailable: * IP intelligence is used * Company-level identification is provided * Confidence levels are shown This enables account-based inbound actions even without a named lead. *** #### Frequently Asked Question **Can we identify anonymous website visitors at the company level?** Yes. SalesMonk identifies anonymous website visitors at the company level globally, and at the individual contact level primarily in the US. *** **What technical setup is required?** Setup requires a lightweight JavaScript pixel installed on the website. No server-side integration is required. Once installed, the pixel starts collecting visitor signals and matching them against identity networks. *** **Can identification be segmented by specific landing pages?** Yes. Identification can be segmented by specific landing pages. This allows teams to understand which pages are attracting which companies and evaluate campaign or partner performance. *** **Can identification be segmented using UTM parameters?** Yes. SalesMonk supports segmentation using UTM parameters. This makes it possible to isolate and track traffic coming from partner-driven campaigns, such as vendor campaigns run through Channext. *** **Is identification limited to company-level data, or are named contacts available?** The depth of identification depends on geography. * **Global**: Company-level identification including company name, domain, and firmographic attributes. * **US**: Named contacts may be available where identity signals allow. *** **If named contacts are available, is the data deterministic or probabilistic?** It depends on the data source. * First-party data captured directly through SalesMonk is **deterministic**. * Data sourced from external providers is **probabilistic**. No provider can guarantee 100% accuracy for deanonymization. SalesMonk provides transparent confidence scores, allowing teams to evaluate reliability before taking action. Confidence scores are derived by cross-verifying signals across multiple data providers, which improves accuracy compared to relying on a single provider. *** **What percentage of total website visitors can typically be identified at the company level?** Identification rates depend on geography and traffic source. * **US traffic**: Contact-level identification is possible via shared identity networks. * **EU and global traffic**: Identification is typically done at the company level using IP intelligence with confidence scoring. Rates vary depending on visitor intent and traffic quality. *** **How do identification rates vary by geography (US vs EU)?** * **US**: Both company-level and contact-level identification are possible. * **EU**: Identification is generally limited to company-level data due to GDPR restrictions on personal data. *** **How do identification rates vary by traffic source?** Traffic source has a significant impact on identification rates. * **Direct and referral traffic** usually have higher identification rates. * **Paid social traffic** tends to have lower identification rates due to platform privacy restrictions. *** **Are SMB companies identifiable at similar rates as enterprise companies?** At the **company level**, SMB identification rates are generally comparable to enterprise companies. At the **contact level**, identification tends to skew more toward **larger organizations**, since more public identity signals are typically available. *** **How is GDPR compliance handled for EU traffic?** For visitors from the **European Union**, SalesMonk only uses **IP-level signals to determine company-level information.** No personal data is stored or processed for **individual-level identification**, ensuring compliance with GDPR requirements.