# Campaign Creation

SalesMonk supports multiple campaign types:

<figure><img src="/files/d0ITKDbzZnkfJ0hKbAP1" alt=""><figcaption></figcaption></figure>

#### ICP-Based Campaigns

Campaigns built from:

* Filters
* Segments
* Account criteria

#### CSV-Based Campaigns

Direct uploads for:

* Events
* Target lists
* Custom datasets

#### Trigger-Based Campaigns

Campaigns launched automatically via:

* Plays
* Segment entry
* Inbound actions

***

### Sequence Design

Sequences can include:

* AI-generated emails
* Custom templates
* LinkedIn steps
* Calls (human or AI-assisted)

AI personalization can use:

* Company context
* Role context
* Website behavior
* Signals and intent

Spin-tax is applied to avoid pattern repetition and improve deliverability.

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