> For the complete documentation index, see [llms.txt](https://docs.salesmonk.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesmonk.ai/outbound-suite/outbound-overview/campaign-creation.md).

# Campaign Creation

SalesMonk supports multiple campaign types:

<figure><img src="https://3225205723-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fp0xwiIzxYv8XOC8VVS7i%2Fuploads%2F99lFlnC0Gwgbsw7uNLSp%2FScreenshot%202026-01-29%20at%208.15.25%E2%80%AFPM.png?alt=media&amp;token=e0c5a97a-9226-4be7-994d-4c04744ff0bc" alt=""><figcaption></figcaption></figure>

#### ICP-Based Campaigns

Campaigns built from:

* Filters
* Segments
* Account criteria

#### CSV-Based Campaigns

Direct uploads for:

* Events
* Target lists
* Custom datasets

#### Trigger-Based Campaigns

Campaigns launched automatically via:

* Plays
* Segment entry
* Inbound actions

***

### Sequence Design

Sequences can include:

* AI-generated emails
* Custom templates
* LinkedIn steps
* Calls (human or AI-assisted)

AI personalization can use:

* Company context
* Role context
* Website behavior
* Signals and intent

Spin-tax is applied to avoid pattern repetition and improve deliverability.

<br>