> For the complete documentation index, see [llms.txt](https://docs.salesmonk.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesmonk.ai/visitor-flows/merge-tags.md).

# Merge tags

Merge tags are used to substitute dynamic values in messages. They can be used within the editor for Visitor Flows.

### Available tags

```
big_picture_industry
big_picture_industry_group
clearbit_industry
clearbit_industry_group
clearbit_sub_industry
country
utm_source
company_name
```

### Usage

Use the following syntax:

`{{ country | "Earth" }}`